I turn complexity into clarity.

Product Designer with 10+ years of experience helping startups and Fortune 500 companies build products people understand, trust, and love using.

10+ Years ExperienceFortune 500 & StartupsDesign Systems & AI Products
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Worked with startups and global companies

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Selected work.

Other Projects

Linq

A modern networking platform that allows users to share information with others using completely customizable pages. Share your Linq remotely or with one of Linq's physical products.

Deliverables
Mobile AppWeb Platform
My role
Lead Designer
Linq

What I do.

Product Design

Transforming ideas into products people understand and enjoy using.

UX Strategy

Aligning user needs with business goals.

Design Systems

Building scalable foundations that help teams move faster.

AI Product Design

Designing AI experiences that feel useful, understandable, and trustworthy.

Leadership

Mentoring designers, improving quality, and raising design standards.

Industries I've designed for

🤖AI
💳Fintech
🏥Healthcare
🛍️E-commerce
📱SaaS
🎓EdTech
🎬Media & Entertainment
👫Social Networks
🏡Real Estate
🌐Web3 / Crypto
💡Energy
🏗️Construction / Logistics
☁️IoT
🤝Nonprofit
🤖AI
💳Fintech
🏥Healthcare
🛍️E-commerce
📱SaaS
🎓EdTech
🎬Media & Entertainment
👫Social Networks
🏡Real Estate
🌐Web3 / Crypto
💡Energy
🏗️Construction / Logistics
☁️IoT
🤝Nonprofit
🤖AI
💳Fintech
🏥Healthcare
🛍️E-commerce
📱SaaS
🎓EdTech
🎬Media & Entertainment
👫Social Networks
🏡Real Estate
🌐Web3 / Crypto
💡Energy
🏗️Construction / Logistics
☁️IoT
🤝Nonprofit
🤖AI
💳Fintech
🏥Healthcare
🛍️E-commerce
📱SaaS
🎓EdTech
🎬Media & Entertainment
👫Social Networks
🏡Real Estate
🌐Web3 / Crypto
💡Energy
🏗️Construction / Logistics
☁️IoT
🤝Nonprofit

How I work.

01

Understand

I start by understanding users, business goals, constraints, and opportunities.

User research Stakeholder alignment Problem framing

02

Simplify

My goal is to reduce complexity, not add more of it.

Information architecture Prioritization Clarity over cleverness

03

Validate

Design decisions should be informed by research, feedback, testing, and data whenever possible.

Prototyping Usability testing Data-informed iteration

04

Scale

Products should continue working as teams, features, and businesses grow.

Design systems Documentation Team enablement

Ivo Matos
Ivo Matos
Product Designer · Portugal
About me

I'm a Product Designer with over 10 years of experience creating digital products that people understand, trust, and love using — across startups and Fortune 500 companies.

Throughout my career I've worked on healthcare platforms, AI products, design systems, fintech tools, educational experiences, and consumer applications.

Outside of work you'll usually find me surfing, training, playing music, spending time with my family, or building new startup ideas.

Work Experience
Lead UI/UX Designer at Brocode Studio
2019 — Present
Lead UI/UX Designer at Toptal
2020 — Present
Senior Product Designer at IQVIA
2018 — 2020
UX/UI Lead at Ironhack
2016 — 2018
View full CV
Skills & Tools
Product DesignUX StrategyDesign SystemsAI Product DesignUser ResearchPrototypingDesign LeadershipFigmaClaude AIClaude CodeMidjourneyHiggsfieldHTML / CSSReact basicsWCAG / Accessibility

What people say.

JD
Josh Dexheimer
VP Product @ Styku
LinkedIn
Have worked with Ivo for over 4 years. His expertise in UI/UX and user behavior as well as his eye for stylish designs has been loved by all our customers (B2B and B2C). Ivo works well through ambiguity and was pivotal in developing our suite of products across mobile, desktop, and web applications. His years of experience as well as his adoption of AI allowed us to move and ship quickly. I strongly recommend Ivo for any UI/UX design work.
JV
João Vicente
Lead Product Designer @ Knokcare
LinkedIn
After many years of collaborating with Ivo on all kinds of design projects and UX challenges, I can recommend Ivo with all confidence for any user experience design position. Ivo is a highly skilled and experienced designer with a deep understanding of user-centered design principles and also a great team player who is always willing to go the extra mile to help companies achieve their goals.
SK
Stephen Ku
Editor @ True Jesus Church
LinkedIn
My team and I had the pleasure of working with Ivo on a complex Bible study platform featuring original-language tools such as interlinears, lexeme searches, and lexicons as well as a large library of publications and media content. Ivo excels at turning complex ideas and data into intuitive, easy-to-use interfaces. He also has a strong eye for modern visual design, consistently producing clean, attractive layouts that enhanced the user experience. I highly recommend Ivo to any team seeking a talented UI/UX designer who combines usability with great design.
DM
David Monteiro
Design Systems @ OutSystems
LinkedIn
Ivo’s interpersonal skills and empathetic leadership style were highly beneficial in fostering a positive and collaborative work atmosphere. Ivo’s caring and supportive approach to teamwork made a significant impact on our collective success.
AP
Adam Peterson
Principal @ J.M. Donovan Partners | Founder @ Murmur
LinkedIn
From a professional standpoint, couldn’t have had a better experience. Ivo and his team understood our vision, our business objectives, and our parameters. He consistently provided deliverables on a timely basis and was a consummate professional. From a personal standpoint, Ivo was also simply a joy to work with. There are few people one always looks forward to a work meeting with, Ivo will always be one.
GM
Gonçalo Martins
UX | UI Designer @ Nokia
LinkedIn
More than a professional peer, Ivo has been a mentor. For the past couple of years, Ivo has been helping me and guiding me in my career transition from Finance to UX/UI Design. Ivo is a dedicated professional with whom his clients and team members can rely on. I find him most concerned with providing value through thoughtful design.
MV
Mehak Vohra
CEO, Marketing Training Company
LinkedIn
We’ve received many compliments on our website! It was very easy to communicate with Ivo and get work done when necessary.

Frequently asked.

AVAILABLE FOR WORK

Let's build something great.

Have a project, a role, or just want to connect? Send me an email at ivo@brocode.studio

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