01
Understand
I start by understanding users, business goals, constraints, and opportunities.
User research Stakeholder alignment Problem framing
Product Designer · Portugal
Lead Product Designer for AI & Complex Products
I help startups and established companies turn complex ideas into intuitive, scalable digital products. Over the last 10 years I've designed products used by thousands across healthcare, fitness, agriculture, education, fintech, and AI.
10+ Years Experience·Fortune 500 & Startups·Design Systems & AI Products
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Worked with startups and global companies
Toptal
IQVIA
Syngenta
Styku
Ironhack
True Jesus Church
Toptal
IQVIA
Syngenta
Styku
Ironhack
True Jesus Church
Toptal
IQVIA
Syngenta
Styku
Ironhack
True Jesus Church
Toptal
IQVIA
Syngenta
Styku
Ironhack
True Jesus Church
[01] / WORK
Selected work.
Additional Projects
Lolly
Designed product experiences for a social platform that gained international visibility and was featured on Nasdaq's Times Square display.
SocialMobile
Buildity
Helping shape an AI-powered platform that simplifies construction planning, estimation, and decision-making.
AIConstruction Tech
ExpenseHub
Designing a consumer-first financial management platform that helps individuals and families understand and optimize their spending.
FinTechConsumer
IQ Sports
Creating digital products that help athletes and coaches improve performance through better tools and experiences.
Sports TechMobile
[02] / CAPABILITIES
What I do.
Product Design
Transforming ideas into products people understand and enjoy using.
UX Strategy
Aligning user needs with business goals.
Design Systems
Building scalable foundations that help teams move faster.
AI Product Design
Designing AI experiences that feel useful, understandable, and trustworthy.
Leadership
Mentoring designers, improving quality, and raising design standards.
[03] / APPROACH
How I work.
02
Simplify
My goal is to reduce complexity, not add more of it.
Information architecture Prioritization Clarity over cleverness
03
Validate
Design decisions should be informed by research, feedback, testing, and data whenever possible.
Prototyping Usability testing Data-informed iteration
04
Scale
Products should continue working as teams, features, and businesses grow.
Design systems Documentation Team enablement
[04] / EXPERIENCE
Where I've worked.
Brocode Studio
Lead UI/UX Designer
Helping startups and companies design products from concept to launch.
Toptal
Lead UI/UX Designer
Partnering with global organizations to solve complex product challenges.
IQVIA
Senior Product Designer
Designing healthcare products used across international markets.
Ironhack
UX/UI Lead
Leading educational product experiences and design initiatives.
[05] / ABOUT
A bit more about me.
I'm a Product Designer based in Portugal with over 10 years of experience designing digital products across startups and Fortune 500 companies.
Throughout my career I've worked on healthcare platforms, AI products, design systems, fintech tools, educational experiences, and consumer applications.
My strength lies in turning complexity into clarity.
I enjoy working on challenging products where design can create measurable impact for both users and businesses. Outside of work you'll usually find me surfing, training, playing music, spending time with my family, or building new startup ideas.
Industries
HealthcareAI / MLFinTechAgricultureEducationSaaSFitnessSocial
Capabilities
Product DesignUX StrategyDesign SystemsAI Product DesignLeadership
[06] / FAQ
Frequently asked.
AVAILABLE FOR WORK
Let's build something great.
Whether you're looking for a Lead Product Designer, design leadership, or help shaping a new product — I'd love to hear from you.
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open to opportunities · 2025
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