Understand
I start by understanding users, business goals, constraints, and opportunities.
User research Stakeholder alignment Problem framing
Product Designer with 10+ years of experience helping startups and Fortune 500 companies build products people understand, trust, and love using.
Worked with startups and global companies
A modern networking platform that allows users to share information with others using completely customizable pages. Share your Linq remotely or with one of Linq's physical products.

Transforming ideas into products people understand and enjoy using.
Aligning user needs with business goals.
Building scalable foundations that help teams move faster.
Designing AI experiences that feel useful, understandable, and trustworthy.
Mentoring designers, improving quality, and raising design standards.
Industries I've designed for
I start by understanding users, business goals, constraints, and opportunities.
User research Stakeholder alignment Problem framing
My goal is to reduce complexity, not add more of it.
Information architecture Prioritization Clarity over cleverness
Design decisions should be informed by research, feedback, testing, and data whenever possible.
Prototyping Usability testing Data-informed iteration
Products should continue working as teams, features, and businesses grow.
Design systems Documentation Team enablement

I'm a Product Designer with over 10 years of experience creating digital products that people understand, trust, and love using — across startups and Fortune 500 companies.
Throughout my career I've worked on healthcare platforms, AI products, design systems, fintech tools, educational experiences, and consumer applications.
Outside of work you'll usually find me surfing, training, playing music, spending time with my family, or building new startup ideas.
“Have worked with Ivo for over 4 years. His expertise in UI/UX and user behavior as well as his eye for stylish designs has been loved by all our customers (B2B and B2C). Ivo works well through ambiguity and was pivotal in developing our suite of products across mobile, desktop, and web applications. His years of experience as well as his adoption of AI allowed us to move and ship quickly. I strongly recommend Ivo for any UI/UX design work.”
“After many years of collaborating with Ivo on all kinds of design projects and UX challenges, I can recommend Ivo with all confidence for any user experience design position. Ivo is a highly skilled and experienced designer with a deep understanding of user-centered design principles and also a great team player who is always willing to go the extra mile to help companies achieve their goals.”
“My team and I had the pleasure of working with Ivo on a complex Bible study platform featuring original-language tools such as interlinears, lexeme searches, and lexicons as well as a large library of publications and media content. Ivo excels at turning complex ideas and data into intuitive, easy-to-use interfaces. He also has a strong eye for modern visual design, consistently producing clean, attractive layouts that enhanced the user experience. I highly recommend Ivo to any team seeking a talented UI/UX designer who combines usability with great design.”
“Ivo’s interpersonal skills and empathetic leadership style were highly beneficial in fostering a positive and collaborative work atmosphere. Ivo’s caring and supportive approach to teamwork made a significant impact on our collective success.”
“From a professional standpoint, couldn’t have had a better experience. Ivo and his team understood our vision, our business objectives, and our parameters. He consistently provided deliverables on a timely basis and was a consummate professional. From a personal standpoint, Ivo was also simply a joy to work with. There are few people one always looks forward to a work meeting with, Ivo will always be one.”
“More than a professional peer, Ivo has been a mentor. For the past couple of years, Ivo has been helping me and guiding me in my career transition from Finance to UX/UI Design. Ivo is a dedicated professional with whom his clients and team members can rely on. I find him most concerned with providing value through thoughtful design.”
“We’ve received many compliments on our website! It was very easy to communicate with Ivo and get work done when necessary.”
Have a project, a role, or just want to connect? Send me an email at ivo@brocode.studio